I’m sure you’ve seen pages on Facebook with thousands, even millions of followers.
You’ve probably also seen the same with Twitter and other social networks.
It may seem a little overwhelming if you’re starting with a small following and you may feel like you’re not going to get anywhere with your writing career or your business if you don’t have a huge following.
But the truth is, if you’re trying to build a business (or a writing career) a targeted following is always your best bet.
While you should always work toward growing your following, you can still get results from your well-cultivated following.
In fact, you can become a wealthy writer with just a small targeted and responsive list.
So keeping pushing forward.
It’s worth it.
To get started, here are some tips for growing your following:
Invite Your Website Visitors
When anyone visits your website, one of your main goals should be to get them on your email mailing list.
That way, you can contact them directly over and over again through your list.
And, over time, they will grow to know, like, and trust you, which will translate into new clients, customers, assignments, and sales.
Another thing you want new visitors and even regular visitors to do is follow you on social media.
Having multiple avenues to communicate with your audience is a good thing and allows you to stay in the mind of your prospects.
Include buttons on your site that allow your visitors to follow you directly on your main social media networks.
While it may be tempting to offer up a ton of options and include buttons for every social network you’ve joined, do consider these pitfalls:
– By including too many choices, you decrease your chances of getting your visitor to do anything. The old saying, “the confused mind always says no”, is absolutely true.
– Also, when you include buttons for networks you’re not very active on, you don’t provide a very good experience for your following.
Instead, keep it focused and limit your follow buttons to the networks where you participate frequently and consistently.
In addition, include invitations to follow you on social media in your blog posts and other content.
Don’t just rely on buttons in the side bar – ask readers to follow you directly.
Invite Your Mailing List
Sending your mailing list to follow you in social media gives you yet another way to communicate with your audience.
Include follow buttons at the end of your emails, but also mention some of your interesting posts inside the emails you send.
For example, if you posted a video you know your readers will want to see, send them to Facebook to view it.
Or if you’re online and are available to chat, start a Hangout on Google.
Just one tip…make sure the updates you share are public.
While it might make sense to make them private, so people must follow you to see them, it can be frustrating for your subscribers.
After all, your subscribers have ALREADY told you they’re interested in your stuff and have ALREADY given you their email address.
Don’t make them jump through hoops to see your additional content.
Make Friends in Your Niche
One of the easiest ways to grow your social networking and online following is by making friends with others in your niche.
That effect is even more dramatic when you make connections with influential people in your niche.
Always spend time on developing meaningful relationship with likeminded people because it has a lot of benefits:
– You can share one another’s content
– You can share ideas and give each other advice
– You can cross-promote products
But remember – we’re talking about meaningful relationships here.
Not just simply following someone on Twitter and hoping they’ll notice your @ replies.
You need to connect with them directly, meet them in person, or offer to help them in some way.
Real relationships don’t develop through liking someone’s Facebook status, so do the work necessary to grow your network of friends.
Get Involved and Interact
Even though liking someone’s video on Facebook isn’t going to make you best friends, interacting regularly with people can help you get noticed.
Provide useful commentary on content that is complementary to your niche.g
Get involved and be visible.
If people find you helpful, they are more likely to follow you.
Of course, balance this with the important of keeping to your schedule and avoiding distractions.
Always be very purposeful about your participation and you will reap the benefits.
Growing a Following Goes Both Ways
Also remember that growing a following through Social Media goes the other way, too.
Get people to share your content on social media, so you can drive that traffic back to you.
Getting that traffic back from social media helps you grow your list and sell your products.
Always make it easy for people to share your content.
Include sharing buttons on your blog posts, free report download pages and just about anywhere you publish content.
The easier it is for people to spread the word, the more likely they are to do it.
To Your Success,
P.S. Not on my list yet?
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