Every writer needs a website.
A digital calling card to show your solution to a client’s or potential client’s problem.
A place to promote your products and services, help you build relationships and interact with your customers regularly.
However, you must include certain elements on your website to continue to attract clients frequently.
So, what do you put on your site to entice people to stay once they have landed?
Here are some ideas for your website to make it very attractive for clients to land and stay on your site.
A professional website is what clients want to see when they are looking for writers.
Don’t overwhelm people with too much color or make it too busy.
Make sure your site it is easy to navigate.
People want to move from page to page without interruption.
Ensure your site is mobile friendly.
You don’t want to lose a potential customer because they couldn’t read something like your contact information on their smart phone.
Good and fresh content updated on a regular basis is a key element to promoting your website.
You also want to have plenty of white space and make it as error-free as possible.
Neil Patel states “No matter what business model you’ve chosen online, original and effective content is still king.”
His article “How to Create Better Content for Your Customers” is a good read if you are looking to improve your content.
Many clients want to see who they will be working with so a photo is a must.
It needs to be professional and updated every few years.
Contact information is a must for your website.
Phone number and email address are primary but you can include an address if it is something you need.
Simplicity is best.
Writing between a fourth grade and eighth grade level will help keep your ease of reading where it needs to be.
Don’t clutter your site with big, fancy words people don’t know.
Speak to your client as a person.
Relate to him with something you both have in common and he will feel like you are human and are speaking directly to him.
Keep on Website
Your pages need to load fast.
If it takes more than 3-4 seconds, people will move on to the next site.
Offer clients a free product or service to sign up for your mailing list.
It can be a special report or an e-book but make it something worth their while.
Good SEO and optimization are a given. This may need to be updated from time to time as rules change but keep an eye on both.
Be consistent across platforms.
Your website, social media buttons, newsletter, podcasts, infographics, etc. need to show your brand so it will be easily recognizable no matter how you share your content.
Freelance Writer Resume
Are you constantly looking for new clients?
Do you scramble when a potential customer asks for your skills?
Does it seem like you can’t even get an interview much less a job?
A writer resume is the answer.
You need to be able to sell yourself and your services to a variety of clients.
This resume is structured a little different “But what a writer’s resume seems to be is a summary of their “best” clips, longest term clients, specific skills and niche areas” says Alena Tapia.
You can study other writer’s resumes for ideas and there are many different platforms you can use.
One thing to remember is a writer resume is more skill based simply listing the jobs you have had.
However, the main sections can be categorized as the following:
- What can you offer that is different and unique?
- Why are you a good fit over other writers?
- Writing Clips/Samples.
An online portfolio is the place you can showcase your creative work in one location.
In addition to a one-stop shop for clients, it makes you look professional and in between jobs it can be a morale booster.
You want your online portfolio to be simple and organized with clips or samples that are easy to read.
Clients or potential clients want to easily read your clips in one location.
Annie Rose Favreau provides a good starting list of online portfolio locations in her article “7 Great Portfolio Sites for Freelance Writers (And Most are Free)” and Nicholas Holmes has a good step-by-step article “Writing Portfolios, A How-To Guide” that is easy to follow.
Your website is a powerful tool. As a wealthy web writer, you must perform research and build one that suits your business and will serve to attract the kind of clients you want to work with.
Do you have any unique ideas for attracting clients to your website?
Please post them in the comments below.
About Sandra D. Knight
Sandra D. Knight is a freelance writer living in Texas with her husband.
She loves to share her own personal experiences to help others kindle their own writing passion.
She posts a new article each Tuesday, where she hopes you will enjoy the antics and adventures and ups and downs of her family and friends.
You can also receive her free e-book, “30 Quick Tips To Help You Improve Your Personal Experience Articles Now”, at http://sandradknight.com/.