by Karen Cioffi
While Charles Darwin wasn’t thinking of book marketing in the digital age when he said these words, they couldn’t be more appropriate to the quick and ever-changing climate of online marketing.
I’m a writer as well as an online marketer and writing is an evergreen topic. There are steadfast rules that pretty much last forever. I wrote articles about writing years ago and they are just as relevant and factual today as when I wrote them.
Online marketing (marketing your books or writing services) is another story.
Technology and strategies can change overnight. And, search engines and/or social media channels can change their algorithms without any notice causing even more changes (and stress) for internet marketers.
Even marketing terminology changes.
So, that’s why Darwin’s quote can be applied to the marketer’s life. If you can’t adapt to the constant changes in marketing, you’ll be lost – your business will suffer.
Because of this, it’s essential to keep up with current strategies through ongoing reading and learning.
Marketing in the Digital Age
Here are several top marketing sites that will help you keep up with those relentless changes:
And, don’t forget the Article Writing Doctor. This site tones down the technical jargon to give usable easy to digest information.
There are many other sites out there that offer top marketing information, but I’m trying to keep this short and sweet. These are some of my top reads.
If you’d like to learn the newest strategies to get your online platform visible and working for you (selling your books and/or services), check out my e-class at WOW! Women on Writing:
Give Your Author/Writer Business a Boost with Inbound Marketing (basic website optimization, blogging for results, email marketing, and social media marketing).
It’s a jammed-packed, 4-week interactive class.
About Karen Cioffi
Karen Cioffi is an award-winning author, ghostwriter, freelance writer, editor, and online author/writer online platform marketing instructor. She is also the founder and manager of Writers on the Move (a promotional group of authors/writers utilizing cross-promotion), and owner of Karen Cioffi Writing Services. Karen Cioffi Writing and Marketing was named Writer’s Digest Website of the Week, June 25, 2012. Brian A. Klems, Online Editor for Writer’s Digest commented: “This site from Karen Cioffi should stand as a model for other freelance writers.”