Do you write every day?
Or, if you don’t write daily, do you make sure you get some writing time in each week?
If you answered “yes” to either of these questions, you’ve probably noticed an improvement in your writing over time, and possibly an improvement in the speed at which you are able to write.
But, that’s not all.
You probably also find it easier to think of topics to write about.
When you write regularly, you’re building your writing skills and confidence, and getting the foundation to your book marketing off to a good start.
This is true whether you’re writing books, booklets, blog posts, or articles.
And, it’s true whether you’re writing for yourself or if you’re a ghostwriter for individuals or businesses. The more you write, the better you’ll get at it. The more writing of any type you do, the better you’ll get, just like the adage, “practice makes perfect.”
I mentioned, above, that becoming a better writer is an important element of book marketing.
You might be wondering why.
Well, the first step in any marketing plan is to create a quality product.
And, if you’re an author (or you want to be an author) that product will be your book.
So let’s take a look at…
The Elements of Good Writing
One aspect of writing improvement is the ability to create a well-structured story.
It should begin with an interesting or hooking introduction.
The beginning lets the reader know what the piece will be about.
And, it should move smoothly into the middle.
You might think of the beginning as the appetizer to a meal.
The middle is the content substance.
You let the reader know what the story will be about in the beginning, the middle follows through and embellishes on the topic.
The middle is the meat and potatoes of the story or article, and it should move smoothly into the ending, or conclusion.
The ending wraps things up.
It should wrap up any loose ends and tie the piece up into a nice package.
It needs to leave the reader satisfied.
You can think of the ending as the dessert.
The more you write, the easier it becomes to create content that is well structured, smooth, and engaging.
Another aspect writers strive for in their writing is clarity.
Along with a well structured piece, you need it to be clear, easily understood.
It needs to have focus.
Think of your story as having a road map.
You need to get from point A to point C (beginning, middle, and end) with as little deviation as possible.
Your reader is following you down the road and you don’t want to lose him.
If you give your reader any reason to pause or divert his attention from the main point of your story, you’ll lose him.
People have a short attention span today; they want the information as quickly as possible and with as little effort as possible.
If you write non-fiction and your topic is about health, don’t go off on a tangent about today’s political climate, unless it’s in regard to the stress it adds to your everyday life, and thus the harmful effects it has on your health.
The more you write, the easier it becomes to create content that is focused and lean. This in turn allows you to create a great book or article.
The Writing Time Issue
There are a number of writers who give themselves daily writing quotas.
Some may choose thirty minutes a day, others 500 to 1000 words per day.
There are also those writers who feel too pressured having to fulfill a daily writing quota, so they choose to create weekly quotas, or just set time aside for writing.
One problem just about every writer faces is time.
Even if you work from home, by the time you read and respond to your emails, keep up with your blogs, do your social networking, and keep up your family and household duties, the day can just slip away.
That’s why it’s so important to have some kind of weekly writing plan or schedule in place and do your best to stick to it.
If you’re a writer it’s important to write regularly, if not every day, as often as you can.
As with any craft, the more you practice or work at it, the better you’ll get.
And, keep in mind that this will matter in your book marketing efforts.
About Karen Cioffi
Karen Cioffi is an award-winning author, ghostwriter, editor, and author/writer online platform marketing instructor. She is also the founder and editor-in-chief of Writers on the Move (a promotional group of authors/writers utilizing cross-promotion).
Her site, Karen Cioffi Writing and Marketing, was named Writer’s Digest Website of the Week, June 25, 2012. Brian A. Klems, Online Editor for Writer’s Digest commented: “This site from Karen Cioffi should stand as a model for other freelance writers.”
Check out her new eclass, Give Your Author/Writer Business a Boost (Basic Website Optimization, Blogging Smart, Email Marketing, and Social Media Marketing). It’s 4 weeks, information-packed, interactive, and through WOW! Women on Writing.