Today I’m hosting Day 5 of a 5-day virtual tour for Joan Leotta’s new children’s book, Summer in a Bowl.
This tour is sponsored by the National Writing for Children Center.
In today’s post, Joan tells what she does to market her book(s).
Marketing Summer in a Bowl
My newest picture book, Summer in a Bowl, deals with gardens as well as with food.
So, I am trying to market it on the websites of food folks, through blogs, to garden magazines and to parenting magazines through the idea of using gardens and cooking to connect with your child.
I have bought a launch party on the SCBWI site for Summer in a Bowl and have been fortunate enough to appear on a cooking show.
What is really important, in marketing as in all else, is to have an organized plan – and right now I am in the process of improving mine.
Always learning, always consult others on how to better work the sales angle since that is my weakest point as a writer.
I am in the process of signing people up to be on the review team for the third book in the series, Rosa’s Red Apron – if you want to join up, send me an email, firstname.lastname@example.org and put Review Team in the subject line.
Everyone who signs up for the review team will have a chance to win a paper copy of the final book when it comes out in December.
One of the hard things when you have multiple contracts and short space between delivery is coordinating the PR duties and the writing.
I need to write down dates for doing things on my calendar to keep it all straight.
I go to fairs and festivals – my first book fair this fall festival season was September 24.
I find in person selling very helpful.
I will be starting a campaign to get myself into schools and libraries with the book.
I have not yet bought an ad on Facebook, but will be asking people to share my next facebook post to get the word out.
I find that is very effective.
My blog: www.joanleotta.wordpress.com
Joan Leotta, Author and Story Performer on Facebook
To follow along on all 5 days of this tour, get the links at the National Writing for Children Center.